{"product_id":"sony-alpha-a7-iii-mirrorless-camera-body","title":"Sony Alpha A7 III Mirrorless Camera Body","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eSony Alpha A7 III\u003c\/span\u003e\u003cspan\u003e is a powerhouse full-frame mirrorless camera, delivering astonishing performance and superb image quality thanks to its \u003c\/span\u003e\u003cspan\u003e24.2 \\text{MP}\u003c\/span\u003e\u003cspan\u003e sensor. Its blistering speed comes courtesy of a new front-end LSI and the powerful BIONZ X image processor, enabling continuous burst shooting up to an impressive \u003c\/span\u003e\u003cspan\u003e10 frames per second\u003c\/span\u003e\u003cspan\u003e, full-frame \u003c\/span\u003e\u003cspan\u003e4\\text{K}\/30\\text{p}\u003c\/span\u003e\u003cspan\u003e video recording\u003c\/span\u003e\u003cspan\u003e, and autofocus that is up to \u003c\/span\u003e\u003cspan\u003etwo times faster\u003c\/span\u003e\u003cspan\u003e than previous A7 generations. Battery anxiety is a thing of the past, as the camera is powered by the new NP-FZ100 battery, which offers approximately \u003c\/span\u003e\u003cspan\u003e710\u003c\/span\u003e\u003cspan\u003e shots—about \u003c\/span\u003e\u003cspan\u003e2.2\u003c\/span\u003e\u003cspan\u003e times the capacity of older models. Rounding out its great features are improved \u003c\/span\u003e\u003cspan\u003e5-axis in-body stabilization\u003c\/span\u003e\u003cspan\u003e, a large \u003c\/span\u003e\u003cspan\u003e89\u003c\/span\u003e\u003cspan\u003e-image compressed RAW buffer, a responsive \u003c\/span\u003e\u003cspan\u003etouchscreen LCD\u003c\/span\u003e\u003cspan\u003e, a massive \u003c\/span\u003e\u003cspan\u003e693\u003c\/span\u003e\u003cspan\u003e phase-detection and \u003c\/span\u003e\u003cspan\u003e425\u003c\/span\u003e\u003cspan\u003e contrast-detection autofocus points for reliable tracking, an electronic viewfinder, and an extended ISO range of \u003c\/span\u003e\u003cspan\u003e50\u003c\/span\u003e\u003cspan\u003e to \u003c\/span\u003e\u003cspan\u003e204,800\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Frame Zero","offers":[{"title":"Default Title","offer_id":47092538147008,"sku":null,"price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6146\/6304\/files\/IMG_0062.png?v=1764105821","url":"https:\/\/www.framezero.co.za\/products\/sony-alpha-a7-iii-mirrorless-camera-body","provider":"Frame Zero","version":"1.0","type":"link"}