{"product_id":"sony-alpha-a7-iv-mirrorless-camera-body","title":"Sony Alpha A7 IV Mirrorless Camera Body","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eSony Alpha A7 IV\u003c\/span\u003e\u003cspan\u003e is the ideal choice for anyone seeking a true hybrid camera that excels at both photography and videography, featuring a sharp new \u003c\/span\u003e\u003cspan\u003e33MP Full-Frame Exmor R BSI CMOS sensor\u003c\/span\u003e\u003cspan\u003e—a significant upgrade from its predecessor’s 24.4MP. Powered by the impressive \u003c\/span\u003e\u003cspan\u003eBIONZ XR Image Processor\u003c\/span\u003e\u003cspan\u003e, this camera can capture stunning super 35 \u003c\/span\u003e\u003cspan\u003e4K\/60p video\u003c\/span\u003e\u003cspan\u003e at professional-grade quality, including 10-bit\/4:2:2 All-Intra recording at up to 600 Mbps (a major jump from the previous 4K\/30p, 8-bit output). Its focusing system is top-tier, boasting 759 Phase-Detection AF points with tracking for humans, animals, and now \u003c\/span\u003e\u003cspan\u003ebird eye detection\u003c\/span\u003e\u003cspan\u003e, allowing for real-time tracking during continuous shooting even at apertures as narrow as \u003c\/span\u003e\u003cspan\u003ef\/22\u003c\/span\u003e\u003cspan\u003e. Adding to its video versatility, the A7 IV includes a \u003c\/span\u003e\u003cspan\u003efully articulating full-touch LCD screen\u003c\/span\u003e\u003cspan\u003e, S-Cinetone and S-Log3 profiles, and clever features like \u003c\/span\u003e\u003cspan\u003eFocus Map\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan\u003eBreathing Compensation\u003c\/span\u003e\u003cspan\u003e. To ensure sharp results in any condition, it also features highly effective \u003c\/span\u003e\u003cspan\u003e5-Axis In-Body Image Stabilization\u003c\/span\u003e\u003cspan\u003e, rated for up to 5.5 stops of compensation.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frame Zero","offers":[{"title":"Default Title","offer_id":47091777896640,"sku":null,"price":51995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6146\/6304\/files\/IMG_0031.png?v=1764102251","url":"https:\/\/www.framezero.co.za\/products\/sony-alpha-a7-iv-mirrorless-camera-body","provider":"Frame Zero","version":"1.0","type":"link"}