{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eSony FE \u003c\/span\u003e\u003cspan\u003e50 \\text{mm}\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ef\/1.8\u003c\/span\u003e\u003cspan\u003e Lens\u003c\/span\u003e\u003cspan\u003e is a fantastic, fast-aperture standard prime lens designed for Sony E-Mount cameras. Its state-of-the-art optical design ensures high image quality across the board, and the wide \u003c\/span\u003e\u003cspan\u003ef\/1.8\u003c\/span\u003e\u003cspan\u003e maximum aperture is perfect for creating that beautiful, creamy background blur (bokeh), making your subject truly pop. When used on a full-frame E-mount body, you get the classic \u003c\/span\u003e\u003cspan\u003e50 \\text{mm}\u003c\/span\u003e\u003cspan\u003e perspective, and when mounted on an \u003c\/span\u003e\u003cspan\u003e\\text{APS-C}\u003c\/span\u003e\u003cspan\u003e format E-mount camera, it becomes an equally high-quality portrait lens with a \u003c\/span\u003e\u003cspan\u003e75 \\text{mm}\u003c\/span\u003e\u003cspan\u003e equivalent focal length.\u003c\/span\u003e\u003c\/p\u003e","brand":"Frame Zero","offers":[{"title":"Default Title","offer_id":47092664762560,"sku":null,"price":5795.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0730\/6146\/6304\/files\/IMG_0121.png?v=1764108532","url":"https:\/\/www.framezero.co.za\/products\/sony-fe-50mm-f-1-8-lens","provider":"Frame Zero","version":"1.0","type":"link"}